Many companies tackle the challenges of increasing product demand with manual order management processes. These come with inadequacies, like time-consuming tasks and manual entry errors. This costly and inefficient workflow requires significant manpower and attention to detail.

Manual processing faults can lead to delayed order processing and dissatisfied customers. With this in mind, businesses recognize the need for improvement, and many have adopted order management software to streamline processes and enhance overall performance.

This article will explore the role of order management software (OMS), and its benefits, along with cloud-based inventory management systems and the features of CRM-integrated OMS.

What is Order Management Software?

Order management software is a digital solution that streamlines and automates the entire order fulfillment process. It administers a wide range of tasks, including order entry, inventory management, order tracking, shipping, and invoicing. By centralizing and automating these processes, businesses can eliminate manual errors, reduce processing time, and enhance overall efficiency.

Benefits of Order Management Software

  1. Increased accuracy and efficiency: OMS automates rote tasks, making order processing more precise. The reduced risk of human error, such as incorrect pricing or shipping information, improves customer satisfaction.
  2. Streamlined inventory management: Order management software updates ever-changing inventory levels in real time, so businesses can optimize stock levels by avoiding overstocking and stockouts. This foresight means customers’ orders can be fulfilled swiftly, keeping customers satisfied and loyal.
  3. Enhanced customer experience: Automated order processing offers customers live order status updates, such as shipping information and estimated delivery dates. This transparency improves the customer experience and builds brand trust.

How Do Cloud-Based Inventory Management Systems Work?

Cloud-based inventory management systems leverage the power of cloud computing to securely store and manage inventory data. Accessible from anywhere, the centralized platform fosters live collaboration across multiple teams and locations. Using a cloud-based inventory management system makes it easy to track inventory levels, update stock information, and generate reports.

Almost all these solutions work in a six-step process that includes:

Cloud-Based Inventory Management System Workflow
Source Order Management System(OMS) | Microsoft Dynamics 365

The Best Cloud-Based Order Management Solutions

A robust order management system can revolutionize the way companies handle their orders, improving customer satisfaction and driving growth. In the arena of cloud-based OMS, Salesforce and Microsoft stand out. These market leaders have proven their worth through providing unparalleled, seamless solutions in order processing management.

Salesforce, the cloud computing giant, offers an exceptional order management solution that caters to both small businesses and large enterprises. The Salesforce Order Management software provides a comprehensive suite of tools to handle the end-to-end order fulfillment process. From capturing customer orders to invoicing and shipping, Salesforce OMS ensures a smooth flow of operations.

One of its winning features is its integration capabilities. Companies using Salesforce can easily connect their order management software with their CRM, inventory management systems, marketing automation tools, and other business applications. This puts all necessary information at businesses’ fingertips, keeping processes streamlined and informed.

Microsoft is the other star in the world of order management software, offering a robust solution known as Dynamics 365 Intelligent Order Management. This cloud-based software optimizes businesses’ order fulfillment processes, ensuring timely delivery and customer satisfaction.

The standout feature of the Microsoft OMS is its compatibility with all of the other Microsoft business products, such as Dynamics 365 Finances, Dynamics 365, Sales, and Microsoft Azure. This integrability centralizes businesses’ view of their customers, inventory, and order data, so they can make informed decisions.

Both Salesforce and Microsoft have proven track records and reputations, successfully serving countless businesses across various industries. These two software giants continue to evolve their order management solutions, incorporating advanced features, artificial intelligence, and analytics to aid businesses in making data-driven decisions.

While Salesforce and Microsoft may be the current top contenders in the order management software market, the ultimate choice depends on a company's specific preferences. Businesses should thoroughly evaluate their individual requirements and choose the software solutions that best aligns with their needs.

OMS and CRM Integration

Order management software and customer relationship management (CRM) systems cater to different aspects of business operations. As discussed, OMS handles the logistics of orders and inventory. CRM concerns nurturing customer relationships and providing information and tools for sales, marketing, and customer support. But what if OMS could be integrated into the CRM platform?

Integrating order management software with CRM systems gives businesses a unified view of customer data, order history, and preferences. This integration facilitates personalized outreach and targeted marketing campaigns based on the customers' buying behavior, and centralizes information for improved decision-making.


Order management software automates the mundane tasks of order entry, inventory management, and order fulfillment, to eliminate the risk of human error and streamline processes. OMS improves inventory management and customer satisfaction, and cloud-based solutions streamline this even further by tracking real-time data. The two best cloud-based order management software solutions currently on the market are offered by Salesforce and Microsoft, and both have excellent integrability with other business applications. Integrating an OMS with customer relationship management software centralizes all customer-related flows with order flows, creating an incredibly streamlined powerhouse of an application.

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